When clubs look for fresh club fundraising ideas, the same old formats usually come back. Let’s be honest: you’ve got one too.
Pinned to the kitchen noticeboard since 2019. The famous club calendar, with the rows of squad photos, the badly cropped sponsor logos and the slightly… questionable colours. Or perhaps, instead, it’s the book of raffle tickets you’re still trying to shift.
No judgement: they’re traditions.
But that’s exactly the point: isn’t it time to try something new?
Old club fundraising ideas that no longer get people excited
The calendar and the raffle made sense back when:
- people wrote birthdays down by hand,
- everyone had a landline,
- and sponsors were happy to have their logo next to the bin collection dates.
But today, let’s be clear:
these formats don’t bring the club to life any more.
After all, they’re static, impersonal and don’t really speak to young players or their families.
Sponsors? Poorly showcased
On a calendar or a raffle ticket, for example, a sponsor usually gets:
- a tiny logo,
- a message with no call to action,
- no way of measuring impact,
- and average visibility (to put it kindly).
So it’s hard to justify serious financial support on that basis.
And even harder to attract new sponsors. Besides, a raffle or lottery comes with its own rules: the Gambling Commission guidance is worth reading before you sell a single ticket.
Club fundraising ideas that are lively, engaging and unforgettable
Of all the club fundraising ideas, a personalised sticker album changes everything.
It’s a collaborative project that involves members, families and coaches… and puts sponsors right at the heart of club life:
Why does it work?
- ✅ Every member becomes a sticker to collect: pride and engagement guaranteed.
- 🔁 Kids swap, hunt for stickers and get to know each other. This works even across different age groups.
- 🧑🤝🧑 Parents and coaches connect around a shared project.
- 💼 Sponsors each get their own page or sticker: they give their support, they’re seen, they’re read.
- 💬 And above all: people talk about it. At home, at school, at work. It’s alive.
What it brings the club
- More local visibility
- More team spirit
- More sponsors
- And often: more income than the calendar or the raffle
And the cherry on top: it’s a real source of pride at the end of the season, and it ends up on the coffee table, not at the back of a drawer.
Conclusion: time to move on
Of course, traditions are great.
But what keeps a club’s heart beating is what brings people together, makes them feel valued and makes them want to take part.
So yes:
👉 Goodbye tired old calendar
👉 Hello a lively, engaging club sticker album that brings everyone together and pays its way
📌 Want to see what it looks like?
➡️ Find out how it works
📬 Get in touch about your album project
